Global wellness economy
+7.9%
Growth of the global wellness economy, 2023–2024
everybody for business
Personalized coaching your people can actually use.
Coach-led fitness and wellbeing support built around each person's body, schedule, goals and starting point.
Workplace wellbeing that sustains.
- Real human coaches
- Individual programming
- Ongoing support
The business case
Offering a wellbeing benefit is easy. Getting employees to engage with it is harder.
Companies continue to invest in employee wellbeing, but access alone does not guarantee participation.
The question for employers is no longer simply: "What wellbeing benefit can we offer?"
It is increasingly:
Workplace wellness spending
−1.5%
Change in workplace wellness spending, 2023–2024
Source: Global Wellness Institute, Global Wellness Economy Monitor 2025
The real problem
Why participation breaks down
“What will actually get our people to participate?”
- 01
One experience for everyone
Generic benefits rarely reflect different goals, bodies, schedules, confidence levels or starting points.
- 02
Motivation is left to the employee
Initial interest is easy. Staying consistent when work and life get busy is harder.
- 03
Support fades after launch
Access alone does not automatically become a sustainable routine.
A benefit creates value when people keep using it.
everybody adds the personalization, coaching and ongoing support that help turn access into action.
The everybody approach
Personalized coaching, delivered across a workforce.
everybody combines individual programming with ongoing human coaching, shaped around each person's:
- Body
- Goals
- Schedule
- Experience
- Equipment access
- Starting point
- Progress over time
Body
The coaching journey
01 Understand
Assessment and readiness screening.
02 Match
Matched with the right specialist coach.
03 Personalize
Program built around the individual.
04 Support
Workouts, guidance and check-ins in one place.
05 Adapt
Coaching evolves with progress and participation.
Why personalization matters
One benefit. Different starting points.
Person A
Starting from zero
Ready to become active but unsure where to begin.
Person B
A demanding schedule
Needs training to fit around meetings, travel and family life.
Person C
Returning carefully
Rebuilding confidence after time away or previous limitations.
Person D
A specific goal
Wants more structure, progression and accountability.
Different people don't need different platforms. They need coaching that recognizes their differences.
Measurement
A clearer view of engagement
We agree on success measures before the program starts and report clearly on how employees engage over time.
- 01
Activation
Who starts.
- 02
Participation
Who continues training.
- 03
Coach engagement
Who uses the support available.
- 04
Sustained use
Who remains active over time.
Privacy by design. Employers receive aggregate program insight only. Individual coaching and health information remain private.
90-day pilot
Start small. Measure. Decide.
90
90-day pilot
- 25–40 employees
- Personalized coaching
- Coach matching and onboarding
- Engagement dashboard
- End-of-pilot report
Before launch
Agree what success looks like.
During the pilot
Track activation, participation, coach engagement and sustained use.
At 90 days
Review the evidence together.
Decision
Expand. Adjust. Or stop.
Partnership options
Three ways to bring everybody to your team
Employee Access
Employees opt in and pay directly through a preferred company rate.
Company-Sponsored Coaching
The company funds coaching for nominated employees or teams.
90-Day Pilot
Best place to start for organizations that want evidence before wider rollout.
Talk to us about a pilotProgress and rewards
Progress that feels rewarding.
everybody recognizes the behaviors that support consistency, so showing up feels like progress.
- Completing workouts
- Submitting check-ins
- Reaching coach-set milestones
- Sustaining streaks
everybody for business
Let's see whether this could work for your team.
A simple conversation about whether personalized coaching could fit your team. We'll look at what you already offer, where employees may be losing momentum, and whether a small personalized coaching pilot is worth testing.
Book a 30-minute conversationWorkplace wellbeing that sustains.
